Initiated VAULTE X-XII, a conceptual art project and installation that took the form of a hype fashion brand.
We staged a campaign to signal the coming of streetwear brand in DC, a city starved for fresh experiences.
We designed a pop-up shop that proposed to sell a series of limited-edition merchandise.
The line for the opening event was around the block.
Yet behind the hype stood a generic, unadorned, white tee-shirt in a vitrine, a symbol of branding gone awry in our late capitalist era.
The project culminated in the launch of VAULTE MAGAZINE, which explores the intersection of design and capitalism.